IN RED: THAT BRIGHT FRAGRANCE

Over time, the successful consolidation of ARMAND BASI IN RED confirms that the fragrance is, in itself, is the reason for its success. Feminine and evocative, IN RED is marked by its emotional component.

With this restyling, the DNA remains unchanged, recognizable, because the essence of ARMAND BASI IN RED endures, as only the great classic fragrances do.

Geometry and architecture, femininity and emotion: the ARMAND BASI IN RED fragrance remains intact but with a more delicate and elegant appearance.

Created by one of the greats, Firmenich’s Alberto Morillas, IN RED is a transparent floral fragrance, with woody base notes, belonging to the floral/woody family.

The top notes greet us with the citrus energy of mandarin and bergamot, supporting an exotic, spicy note of cardamom and ginger. They symbolize positivity and radiance on an emotional level.

The floral middle notes express femininity and joy: a garden of intense aroma, based on rose and jasmine, with the feminine touch of lily of the valley and the deep green of violet leaves.

The base notes hold the fragrance’s woody warmth, composed of the most sensual notes of wood and musk, a complexity set against the delicate freshness of moss.

ARMAND BASI IN RED is for the modern woman who is confident and full of personality.

For a woman who knows how to express her emotions and feelings and who lives with tenderness and passion, strength and ease.

An urban woman who understands the secrets of nature.

ARMAND BASI IN RED’s new packaging celebrates its success. It is brighter and with budding flowers for an intense and colorful spring.
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